Beginning of Essay
American companies take many things into consideration when marketing products in other countries. The article “Tough Cookies” by Oliver Libaw, and the article “Not so fast” by Jean-Marc Lehu discuss marketing American Products in other countries. “Tou ....

Middle of Essay
.... cookies in Mexico. Nabisco succeeded in establishing their products even though Mexico was in a recession. The company realized that there was an open opportunity for their products. In Mexico there was not a cookie exactly like theirs. Oreo and Chips Ahoy are the best selling cookies in the United States so they thought that the products might do the same in Mexico. They did not have an expansive advertising campaign. Instead they relied on in-store promotions. On reason for their success is that they have a strong distribution and name recognition. Many people did not think that the product would sell, even though they have ....