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Analysis of company history development & growth Arthur W. Perdue’s quest for excellence in the poultry business began in 1917. Perdue started his company as a table-egg poultry farm. He slowly expanded his egg market by adding a new chicken coop every year. ....

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.... him” (Hill & Jones, 208). During the 1980’s and 1990’s s diversified and expanded its market further down to other eastern coast states and southern states. By 1994, revenues were around 1.5 Billion a year. To add to this number Perdue purchased the twelfth largest poultry producer in the United States with about 8,000 employees and revenues of approximately $550,000 a year. Internal analysis of strengths and weaknesses Strengths - Practice small economies - Sells only fresh young broilers - Maintain an environmentally friendly workplace - Represent the total quality management slogan - Leads the industry in quality - Largest poultr ....