Beginning of Essay
"?" "? He's a man who turns his leisure time into an adventure...He's a man with a discriminating eye...He's a man who is smart about his future." Playboy-Aug.,Sept.,Oct. 1996 While flipping through the pages of a once controversial but now globally except ....

Middle of Essay
.... to subscribe to Playboy or at least buy another issue. More than likely the reader will be influenced by the ad at its face value, the subconscious will not have to interpret it for him. The advertisement is blunt and it draws on direct feedback, the purchase of another issue. Simply put, Playboy uses shameless visual and written appeals in their self advertisements in attempt to sell more magazines by drawing on mens social concepts. In writing this, it is my goal to decipher the meaning and intentions of this ad so that not only the message will be apparent but also Playboys manipulation of its audience. To every message there is a sen ....