Beginning of Essay
It is a new day on Wall Street. The Internet is changing the way the brokerage industry does business. Today more and more investors are electing to trade via the Internet and avoid contact with a broker all together. Are the days of the large full service bro ....

Middle of Essay
.... considered purchasing securities. With improved IT capabilities and the introduction of the Internet the discount brokers were able to open the door even further by reducing trading costs and developing user friendly platforms for investors. The Brokerage industry is one driven by quality customer service and high profits. Investors want to maximize there investments at a reduced cost but still receive the highest level of service and information available. In the past investors were restricted by the amount of control they had over their investments, brokers made recommendation, pushes, and did the actual purchasing. Today with the additio ....