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An Understanding Of Coles’s Essay Through Susan Bordo’s Terms

Beginning of Essay
Specific terms from Susan Bordo’s essay “Hunger is Ideology” can be used to form a better understanding of Robert Coles’s essay “Tradition: Fact and Fiction.” Representation and usable knowledge are often used by Bordo, and a correlation can also be ....

Middle of Essay
.... in Coles’s essay “are just images, not ‘real life’” (143). The ads and images are depicted as “ real life” but really they are just fabricated images formed to trick the consumer or observer. In “Hunger as Ideology” we see many different ads for food products. One example is on page 151 where we see a young woman sitting on a stool eating Jello. She has a slim figure and in the ad it states, “I’m a girl who just can’t say no. I insist on dessert.” This says to the consumer that you can eat all the Jello you want and still remain beautiful, slender, and able to resist the overpowering urge to overindulge in dessert. Perso ....

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